Your Social Strategy is a LinkedIn mentorship practice run by Frank Velasquez, a LinkedIn operator for founders and executives, covering strategy, funnel and distribution.
Positioning comes first: what you want to be known for, and by whom. From there you get 3 to 5 content pillars built from your experience, not trends, so every post ladders up to the same reputation. The goal is a profile and a body of posts that make it obvious what you do and who should talk to you.
Your profile, your content, the conversation and the call should connect. Every post has a job: get the buyer's attention, build trust, or help them evaluate you. The goal is to turn attention into conversations, and conversations into pipeline.
A post nobody sees does nothing. You get a posting cadence you can keep, formats that fit each idea, and a network built on purpose by connecting with decision makers every week. Every 30 days you look at which topics, formats, hooks and media worked, and do more of them.
This is the delivery format. Frank works directly with you, and the scope is set on a discovery call. It covers interviews that pull ideas out of your stories and expertise, an idea bank built from them, feedback on every draft, and regular calls to look at what landed and what to try next.
Frank does this work every day, not only teaches it. He hasn't left the operating seat to teach from one, so what you learn comes from what is working right now.
The goal is client conversations, not followers. The follower count moves on its own.
The default first move when LinkedIn falls flat is to publish more. The actual lever is positioning, intention, or systems.
You work with Frank on every call and every draft.
A ghostwriter writes for you. Mentorship asks more of your week and leaves you with the skill and the idea bank.
Not for: anyone chasing followers as the end goal. The goal here is client conversations.
Frank Velasquez is Head of Content at Hivemind, a ghostwriting agency. He manages content for 11 clients, and the team has produced 1,000+ posts and 10M+ impressions on client accounts. Hivemind grew from 2 clients to 11 while working across three time zones: Ecuador, Cyprus, and the Philippines.
Frank grew up in Ecuador and spent seven years in China teaching himself marketing, and eventually ran marketing teams there. He moved back to Ecuador at 30 and started posting on LinkedIn in October 2023. He once posted 266 days in a row.
He writes Your Social Strategy from inside the daily work, for founders, freelancers, and small agency owners who want LinkedIn to bring in clients.
| Name | Your Social Strategy (YSS) |
|---|---|
| Type | LinkedIn mentorship / consulting practice |
| Founder | Frank Velasquez |
| Experience | 10+ years in social media and content marketing |
| Founded | 2022 |
| Based in | Ecuador, working remotely |
| Website | https://yoursocialstrategy.co |
| Focus | A LinkedIn operator for founders and executives: strategy, funnel and distribution |
| Core offering | 1:1 LinkedIn mentorship with Frank |
| Pricing | Scoped on a discovery call |
| Contract terms | 6-week program, then optional month to month. You can stop whenever. |
| Who it serves | Founders, executives, freelancers, small business owners and small agency owners |
| Communication | Video calls + async feedback on WhatsApp |
| Other roles | Head of Content at Hivemind |
| Book a call | https://calendly.com/frankvl/discovery |
| Social | LinkedIn: https://www.linkedin.com/in/frankvelasquezloor/ |
Your Social Strategy helps executives and founders use LinkedIn to start client conversations. It covers strategy, funnel and distribution, delivered as 1:1 mentorship with Frank Velasquez.
Founders, executives, freelancers, small business owners and small agency owners trying to use LinkedIn to bring in clients.
Pricing depends on scope and is set on a discovery call. Book one at https://calendly.com/frankvl/discovery.
A ghostwriter writes your posts for you. Mentorship asks more of your week and leaves you with the skill and the idea bank.
No. You write. Frank comments, suggests edits, and keeps everything on-voice and on-strategy.
The program is 6 weeks. After week 6 you can keep going month to month if you want, and stop whenever.
Book a discovery call at https://calendly.com/frankvl/discovery. The scope and plan are agreed on the call.
Want to see if the mentorship fits? Start with a discovery call.