Open main menu
Subscribe to the Newsletter

Insights on Tailored Social Media Strategies

Find out how the best marketing tips and tricks to create strategies that work.

All posts

LinkedIn for Revenue Operations Leaders: How to Build a Presence That Earns a Seat at the Strategic TableLinkedIn for Revenue Operations Leaders: How to Build a Presence That Earns a Seat at the Strategic Table
Frank VelasquezFrank Velasquez

/

LinkedIn for Revenue Operations Leaders: How to Build a Presence That Earns a Seat at the Strategic Table

Revenue Operations leaders who post about the decisions they enable — forecasting calls they shaped, pipeline gaps they surfaced, handoff breakdowns they fixed — build a presence that signals strategic value long before any conversation starts.

LinkedIn for Business Development Executives: How to Build a Presence That Opens Doors Before You KnockLinkedIn for Business Development Executives: How to Build a Presence That Opens Doors Before You Knock
Frank VelasquezFrank Velasquez

/

LinkedIn for Business Development Executives: How to Build a Presence That Opens Doors Before You Knock

Business development executives who treat LinkedIn as a living record of their market thinking give prospects a reason to take the meeting before any outreach happens. The presence does the warming so the conversation can skip straight to substance.

LinkedIn for Account Executives: How to Build a Presence That Warms Prospects Before the First OutreachLinkedIn for Account Executives: How to Build a Presence That Warms Prospects Before the First Outreach
Frank VelasquezFrank Velasquez

/

LinkedIn for Account Executives: How to Build a Presence That Warms Prospects Before the First Outreach

Account executives ask some version of the same question constantly: "How do I get prospects to actually respond to my outreach?" They've tested subject lines, shortened their messages, added personalization tokens, and watched acceptance rates hover around 8 percent regardless.

LinkedIn for Accountants: How to Build a Presence That Attracts Clients Who Already Trust Your JudgmentLinkedIn for Accountants: How to Build a Presence That Attracts Clients Who Already Trust Your Judgment
Frank VelasquezFrank Velasquez

/

LinkedIn for Accountants: How to Build a Presence That Attracts Clients Who Already Trust Your Judgment

Accountants who build strong LinkedIn presences do it by sharing the reasoning behind financial decisions, not just the outcomes. Clients hire accountants for how they think, not just what they know.

LinkedIn for CFOs: How to Build a Presence That Earns Credibility Before the Conversation StartsLinkedIn for CFOs: How to Build a Presence That Earns Credibility Before the Conversation Starts
Frank VelasquezFrank Velasquez

/

LinkedIn for CFOs: How to Build a Presence That Earns Credibility Before the Conversation Starts

A CFO's LinkedIn presence earns credibility when it reflects the judgment behind the numbers, not just the numbers themselves. Executives who attract board seats, advisory roles, and strategic partnerships use the platform to show how they think, not just what they have done.

LinkedIn for Sales Directors: How to Build a Presence That Makes Buyers Take the CallLinkedIn for Sales Directors: How to Build a Presence That Makes Buyers Take the Call
Frank VelasquezFrank Velasquez

/

LinkedIn for Sales Directors: How to Build a Presence That Makes Buyers Take the Call

Sales directors who share what they have learned from real deals — the patterns, the objections, the moments that changed the outcome — build a reputation that makes buyers more willing to engage before any formal outreach begins.

LinkedIn for Venture Capitalists: How to Build a Presence That Attracts Founders Worth BackingLinkedIn for Venture Capitalists: How to Build a Presence That Attracts Founders Worth Backing
Frank VelasquezFrank Velasquez

/

LinkedIn for Venture Capitalists: How to Build a Presence That Attracts Founders Worth Backing

The question arrives in some variation every time a VC decides to take LinkedIn seriously: "How do I use this platform to actually see better deal flow?" Sometimes it's framed around visibility. Sometimes around thought leadership.

LinkedIn for Angel Investors: How to Build a Presence That Attracts Founders Worth BackingLinkedIn for Angel Investors: How to Build a Presence That Attracts Founders Worth Backing
Frank VelasquezFrank Velasquez

/

LinkedIn for Angel Investors: How to Build a Presence That Attracts Founders Worth Backing

Angel investors who share how they think about deals, what they look for in founders, and what they have learned from bets that did not go as planned attract better deal flow than those who simply list their portfolio.

LinkedIn for Hedge Fund Managers: How to Build Presence That Attracts CapitalLinkedIn for Hedge Fund Managers: How to Build Presence That Attracts Capital
Frank VelasquezFrank Velasquez

/

LinkedIn for Hedge Fund Managers: How to Build Presence That Attracts Capital

Hedge fund managers who use LinkedIn to share how they think about markets and risk build the kind of credibility that makes LPs and institutional allocators feel confident before a single formal conversation happens.

LinkedIn for Ecommerce Founders: How to Build a Presence That Attracts Partners, Press, and CapitalLinkedIn for Ecommerce Founders: How to Build a Presence That Attracts Partners, Press, and Capital
Frank VelasquezFrank Velasquez

/

LinkedIn for Ecommerce Founders: How to Build a Presence That Attracts Partners, Press, and Capital

Most ecommerce founders ask some version of the same question: "Should I even be on LinkedIn? My customers are on Instagram and TikTok, not here." It is a reasonable question, and the answer is yes — but not for the reasons you expect. LinkedIn is not where you sell product.

LinkedIn for Architecture Firms: How to Earn the Project Before the ProposalLinkedIn for Architecture Firms: How to Earn the Project Before the Proposal
Frank VelasquezFrank Velasquez

/

LinkedIn for Architecture Firms: How to Earn the Project Before the Proposal

Architecture firms that document the thinking behind their projects — the constraints, the trade-offs, the decisions that shaped the final design — build the kind of credibility that makes clients feel confident before a single meeting. LinkedIn rewards specificity, and few industries have more specific stories to tell than architecture.

LinkedIn for Supply Chain Executives: How to Build a Presence That Reflects the Complexity of What You ManageLinkedIn for Supply Chain Executives: How to Build a Presence That Reflects the Complexity of What You Manage
Frank VelasquezFrank Velasquez

/

LinkedIn for Supply Chain Executives: How to Build a Presence That Reflects the Complexity of What You Manage

Supply chain executives who post about the tradeoffs they navigate daily build more credibility than those who only share disruptions they solved. The complexity of your work is the differentiator. Making that complexity legible to people who need to trust you is the entire job.