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Insights on Tailored Social Media Strategies

Find out how the best marketing tips and tricks to create strategies that work.

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What to Say in LinkedIn Connection Requests (And Why Less Is Almost Always More)What to Say in LinkedIn Connection Requests (And Why Less Is Almost Always More)
Frank VelasquezFrank Velasquez

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What to Say in LinkedIn Connection Requests (And Why Less Is Almost Always More)

Agency founders ask me constantly: "What should I write in my LinkedIn connection request to get a higher acceptance rate?" They've A/B tested subject lines, they've tried personalized openers, they've borrowed templates from LinkedIn gurus who promise a 70% acceptance rate.

How to Network on LinkedIn Effectively (Without Wasting Time on People Who Will Never Buy)How to Network on LinkedIn Effectively (Without Wasting Time on People Who Will Never Buy)
Frank VelasquezFrank Velasquez

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How to Network on LinkedIn Effectively (Without Wasting Time on People Who Will Never Buy)

Most LinkedIn networking advice tells you to connect with everyone, engage constantly, and play the volume game. That approach misses the point entirely.

Should I Accept All LinkedIn Connection Requests? (The Answer Most Founders Don't Want to Hear)Should I Accept All LinkedIn Connection Requests? (The Answer Most Founders Don't Want to Hear)
Frank VelasquezFrank Velasquez

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Should I Accept All LinkedIn Connection Requests? (The Answer Most Founders Don't Want to Hear)

"Should I just accept everyone? I don't want to miss an opportunity."

How to Reach Out to Prospects on LinkedIn Without Getting IgnoredHow to Reach Out to Prospects on LinkedIn Without Getting Ignored
Frank VelasquezFrank Velasquez

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How to Reach Out to Prospects on LinkedIn Without Getting Ignored

"What should I say in my outreach message?" That question arrives in my inbox weekly, usually from agency owners doing $300k to $1.5M who have already tried the templates, the personalization tokens, the value-first openers. They've read the playbooks.

What to Post on LinkedIn as a Business Owner (When You're Actually Running the Business)What to Post on LinkedIn as a Business Owner (When You're Actually Running the Business)
Frank VelasquezFrank Velasquez

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What to Post on LinkedIn as a Business Owner (When You're Actually Running the Business)

"I know I should be posting more consistently, but I never know what to say." That's the message. Sometimes it arrives as a DM after someone's watched a competitor gain traction.

How Often Should I Post on LinkedIn? (What 500+ Client Posts Taught Me About Frequency)How Often Should I Post on LinkedIn? (What 500+ Client Posts Taught Me About Frequency)
Frank VelasquezFrank Velasquez

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How Often Should I Post on LinkedIn? (What 500+ Client Posts Taught Me About Frequency)

"How often should I post on LinkedIn?" That question arrives in some form on almost every introductory call I take.

LinkedIn Content Ideas for Entrepreneurs (That Actually Close Deals)LinkedIn Content Ideas for Entrepreneurs (That Actually Close Deals)
Frank VelasquezFrank Velasquez

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LinkedIn Content Ideas for Entrepreneurs (That Actually Close Deals)

"What should I be posting on LinkedIn? I keep running out of ideas."

How to Get Engagement on LinkedIn Posts (The Answer Most Agencies Don't Want to Hear)How to Get Engagement on LinkedIn Posts (The Answer Most Agencies Don't Want to Hear)
Frank VelasquezFrank Velasquez

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How to Get Engagement on LinkedIn Posts (The Answer Most Agencies Don't Want to Hear)

"Why am I not getting any engagement on my posts? I'm publishing consistently, my content is solid, and nothing is happening."

Should You Share Company Content on Your Personal LinkedIn? (What Agency Founders Get Wrong)Should You Share Company Content on Your Personal LinkedIn? (What Agency Founders Get Wrong)
Frank VelasquezFrank Velasquez

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Should You Share Company Content on Your Personal LinkedIn? (What Agency Founders Get Wrong)

"Should I be reposting my agency's content on my personal profile? Or does that look desperate?"

How to Position on LinkedIn as an Agency Founder (Without Sounding Like Every Other Agency Founder)How to Position on LinkedIn as an Agency Founder (Without Sounding Like Every Other Agency Founder)
Frank VelasquezFrank Velasquez

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How to Position on LinkedIn as an Agency Founder (Without Sounding Like Every Other Agency Founder)

"How do I stand out on LinkedIn? I feel like I'm saying the same things as every other agency out there."

Who Should Actually Rewrite Your LinkedIn If You're an Agency Owner (It's Not Who You Think)Who Should Actually Rewrite Your LinkedIn If You're an Agency Owner (It's Not Who You Think)
Frank VelasquezFrank Velasquez

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Who Should Actually Rewrite Your LinkedIn If You're an Agency Owner (It's Not Who You Think)

"I need to clean up my LinkedIn. Who should I hire for that?"

Why "Best LinkedIn Positioning for Founders" Is the Wrong Question (And What to Ask Instead)Why "Best LinkedIn Positioning for Founders" Is the Wrong Question (And What to Ask Instead)
Frank VelasquezFrank Velasquez

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Why "Best LinkedIn Positioning for Founders" Is the Wrong Question (And What to Ask Instead)

"How do I position myself on LinkedIn? What's the best framework for founders in my space?" That question arrives in some form on nearly every introductory call I take.