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Find out how the best marketing tips and tricks to create strategies that work.

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How to Know If a LinkedIn Profile Will Convert Before Reading Past the HeadlineHow to Know If a LinkedIn Profile Will Convert Before Reading Past the Headline

How to Know If a LinkedIn Profile Will Convert Before Reading Past the Headline

Most agency owners waste hours analyzing LinkedIn profiles that were never going to convert. **The profile reveals its conversion potential in the first three seconds**—before you even finish reading the headline. I've reviewed hundreds of profiles while vetting clients at Hiv...

How to Extract Client Voice From a Single Discovery Call (Without Months of Trial and Error)How to Extract Client Voice From a Single Discovery Call (Without Months of Trial and Error)

How to Extract Client Voice From a Single Discovery Call (Without Months of Trial and Error)

Most ghostwriters spend three months learning a client's voice through trial and error. **You can extract 80% of what you need in three structured calls by asking the right questions in the right sequence**—then refine continuously through biweekly check-ins and targeted prompts.

Resume LinkedIn vs. Investor LinkedIn: Why Founders Need Different Positioning StrategiesResume LinkedIn vs. Investor LinkedIn: Why Founders Need Different Positioning Strategies

Resume LinkedIn vs. Investor LinkedIn: Why Founders Need Different Positioning Strategies

Most founders optimize their LinkedIn profiles for the wrong audience. **A profile built to attract investors makes you look desperate for funding instead of investment-ready.** The positioning that works for job seekers—keyword optimization, skill endorsements, detailed work ...

When to Turn Down LinkedIn Clients: A Ghostwriter's Framework for Choosing the Right Agency PartnershipsWhen to Turn Down LinkedIn Clients: A Ghostwriter's Framework for Choosing the Right Agency Partnerships

When to Turn Down LinkedIn Clients: A Ghostwriter's Framework for Choosing the Right Agency Partnerships

Most ghostwriters and small agencies take every LinkedIn client who can afford their retainer. **The clients you turn down determine your business trajectory more than the ones you accept**—because wrong-fit clients drain resources, kill momentum, and prevent you from building...

Why Your LinkedIn Profile Should Sound Like Your Sales Calls (The Voice Extraction Framework)Why Your LinkedIn Profile Should Sound Like Your Sales Calls (The Voice Extraction Framework)

Why Your LinkedIn Profile Should Sound Like Your Sales Calls (The Voice Extraction Framework)

Your LinkedIn profile attracts the wrong prospects because it sounds nothing like how you actually talk to buyers. **The disconnect between your written presence and your verbal selling voice creates friction at every conversion point**—from connection requests to discovery ca...

The LinkedIn Content Quality Control System That Prevents Client Churn (Before Your Retainer Ends)The LinkedIn Content Quality Control System That Prevents Client Churn (Before Your Retainer Ends)

The LinkedIn Content Quality Control System That Prevents Client Churn (Before Your Retainer Ends)

Your LinkedIn clients leave after six months because your quality control system catches problems after they've already damaged trust. **Most agencies review content for typos and formatting—but the real churn triggers are voice drift, positioning inconsistencies, and strategi...

I Review 50+ LinkedIn Profiles Per Month—Here's Why Most Agency Owner Profiles Fail (And How to Fix Yours)I Review 50+ LinkedIn Profiles Per Month—Here's Why Most Agency Owner Profiles Fail (And How to Fix Yours)

I Review 50+ LinkedIn Profiles Per Month—Here's Why Most Agency Owner Profiles Fail (And How to Fix Yours)

I've reviewed hundreds of LinkedIn profiles while vetting clients at Hivemind and consulting with agency owners. **Most agency owner profiles fail because they're optimized for job seekers, not business owners**—they list credentials instead of demonstrating authority, showcas...

Why Most LinkedIn Positioning Advice Will Commoditize Your Agency Instead of Differentiating ItWhy Most LinkedIn Positioning Advice Will Commoditize Your Agency Instead of Differentiating It
Frank VelasquezFrank Velasquez

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Why Most LinkedIn Positioning Advice Will Commoditize Your Agency Instead of Differentiating It

The question I hear most from agency owners between $200k and $2M in revenue is this: "How do I position my agency so I stop competing on price and start attracting better clients?" The answer isn't another LinkedIn profile rewrite or a new tagline with industry buzzwords. The...

Premium Personal Brand: Why Most Positioning Advice Makes You Less ValuablePremium Personal Brand: Why Most Positioning Advice Makes You Less Valuable
Frank VelasquezFrank Velasquez

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Premium Personal Brand: Why Most Positioning Advice Makes You Less Valuable

Premium comes from having opinions other people can't copy because they haven't done the work you've done. Not the aesthetic, not the pricing page design, not the minimalist website with too much whitespace. The depth. The pattern recognition that only develops after handling ...

How We Capture Client Voice at Scale Without Losing Authenticity (9 Clients, 3 Time Zones)How We Capture Client Voice at Scale Without Losing Authenticity (9 Clients, 3 Time Zones)
Frank VelasquezFrank Velasquez

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How We Capture Client Voice at Scale Without Losing Authenticity (9 Clients, 3 Time Zones)

The question I hear most from ghostwriters trying to scale is this: how do you keep voice authentic when you're managing multiple clients and can't personally write every post? Most agencies answer this with templates, style guides, and intake forms. That's why most agencies l...

Why 'LinkedIn Profile Experts' Can't Help Agency Founders (And What You Need Instead)Why 'LinkedIn Profile Experts' Can't Help Agency Founders (And What You Need Instead)
Frank VelasquezFrank Velasquez

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Why 'LinkedIn Profile Experts' Can't Help Agency Founders (And What You Need Instead)

Agency founders keep asking me about profile optimization. They've hired LinkedIn profile experts who rewrote their headlines, stuffed keywords into their About sections, and turned their experience descriptions into searchable copy. Three months later, nothing changed. No inb...

LinkedIn Personal Branding Is Why Your Agency Clients Keep LeavingLinkedIn Personal Branding Is Why Your Agency Clients Keep Leaving
Frank VelasquezFrank Velasquez

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LinkedIn Personal Branding Is Why Your Agency Clients Keep Leaving

The question shows up in every agency Slack channel eventually: "Why do our clients ghost after six months even when the content performs?" The answer isn't your hooks or your engagement rates. It's that you built them a personal brand instead of extracting the one they alread...