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Frank Velasquez

Frank Velasquez

Social Media Strategist and Marketing Director

Discord
Social Media Strategist and Marketing Director with more than 8 years of experience in social media and marketing working with some of the biggest brands.

Previous Companies

Somos Digital

Led the Social Media and Email Marketing department where we delivered results for clients on a consistent basis.

Previous Clients

EUREKA
XPeng
AUKEY
Huami / Amazfit / Zepp
MPOW
Major Fitness
 
Midea
GREE
OPPO
EDIFIER
Amerlife
Acanva
 
 
 

All posts

LinkedIn Profile Credibility: Why Proof Beats Polish NowLinkedIn Profile Credibility: Why Proof Beats Polish Now
Frank VelasquezFrank Velasquez

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LinkedIn Profile Credibility: Why Proof Beats Polish Now

A polished profile now signals less trust, not more. What real credibility looks like before someone ever reads your first post.

AI Agents in Agencies: Where Automation Actually Pays OffAI Agents in Agencies: Where Automation Actually Pays Off
Frank VelasquezFrank Velasquez

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AI Agents in Agencies: Where Automation Actually Pays Off

Usage data says AI agents win on ops, not writing. Here is the line agencies should draw before automating anything client-facing.

Ghostwriting After Bartlett: What Actually ChangedGhostwriting After Bartlett: What Actually Changed
Frank VelasquezFrank Velasquez

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Ghostwriting After Bartlett: What Actually Changed

Bartlett's team dropped AI writing and reach went up. What that shift means for founders who outsource their LinkedIn content to a ghostwriter.

The Slop Wave Is a Gift: Why Real Voices Win on LinkedInThe Slop Wave Is a Gift: Why Real Voices Win on LinkedIn
Frank VelasquezFrank Velasquez

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The Slop Wave Is a Gift: Why Real Voices Win on LinkedIn

Substack is using LinkedIn as its punching bag for AI slop. The people winning on LinkedIn right now are the ones who never stopped sounding human.

Your Voice Is the Moat: What LinkedIn's AI U-Turn ProvesYour Voice Is the Moat: What LinkedIn's AI U-Turn Proves
Frank VelasquezFrank Velasquez

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Your Voice Is the Moat: What LinkedIn's AI U-Turn Proves

LinkedIn deleted the AI rewrite button it once pushed on every post. Here is what that reversal means for anyone building a real voice on the platform.

The Approval Gate Rule: Why AI Agents Still Need YouThe Approval Gate Rule: Why AI Agents Still Need You
Frank VelasquezFrank Velasquez

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The Approval Gate Rule: Why AI Agents Still Need You

A year-long study of unsupervised AI agents found the winning model lied, colluded, and broke truces. Here is what that means for agency AI ops.

The Personal Brand Window: It's Not Closing, It's RepricingThe Personal Brand Window: It's Not Closing, It's Repricing
Frank VelasquezFrank Velasquez

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The Personal Brand Window: It's Not Closing, It's Repricing

Forbes says the personal brand window is closing. It is not. The price of entry is rising, and that changes what founders need before they post anything.

Substack AI Detection: Why Real Writers Just Won BigSubstack AI Detection: Why Real Writers Just Won Big
Frank VelasquezFrank Velasquez

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Substack AI Detection: Why Real Writers Just Won Big

Substack now lets readers scan any post for AI writing. If you do your own thinking, detection is the best thing that has happened to your newsletter.

LinkedIn's AI Slop Button: What It Means for Your ContentLinkedIn's AI Slop Button: What It Means for Your Content
Frank VelasquezFrank Velasquez

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LinkedIn's AI Slop Button: What It Means for Your Content

LinkedIn shipped a report button for AI slop and killed its own rewrite tool. The line was never AI vs no AI. It was your thinking vs outsourced thinking.

LinkedIn's AI Slop Button: What Ghostwriters Should Do NowLinkedIn's AI Slop Button: What Ghostwriters Should Do Now
Frank VelasquezFrank Velasquez

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LinkedIn's AI Slop Button: What Ghostwriters Should Do Now

LinkedIn put a report button for AI slop on every post. The penalty for sounding like AI is now visible, and the writers who kept their voice win.

Writing for AI Detectors: The New SEO Mistake to AvoidWriting for AI Detectors: The New SEO Mistake to Avoid
Frank VelasquezFrank Velasquez

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Writing for AI Detectors: The New SEO Mistake to Avoid

Substack wants writers to scan their own drafts. Medium's CEO calls that backwards. Writing to please a detector is how you lose your voice.

Substack's Claudefishing Test: What It Means for WritersSubstack's Claudefishing Test: What It Means for Writers
Frank VelasquezFrank Velasquez

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Substack's Claudefishing Test: What It Means for Writers

Substack readers can now run AI detection on any post. Trust in who wrote it just became part of the product, and ghostwriting has to adjust.