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Frank Velasquez

Frank Velasquez

Social Media Strategist and Marketing Director

Discord
Social Media Strategist and Marketing Director with more than 8 years of experience in social media and marketing working with some of the biggest brands.

Previous Companies

Somos Digital

Led the Social Media and Email Marketing department where we delivered results for clients on a consistent basis.

Previous Clients

EUREKA
XPeng
AUKEY
Huami / Amazfit / Zepp
MPOW
Major Fitness
 
Midea
GREE
OPPO
EDIFIER
Amerlife
Acanva
 
 
 

All posts

LinkedIn Creator Marketplace: What It Cannot ReplaceLinkedIn Creator Marketplace: What It Cannot Replace
Frank VelasquezFrank Velasquez

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LinkedIn Creator Marketplace: What It Cannot Replace

LinkedIn now matches brands with creators directly. Discovery was never the moat. Here is how to sort which of your retainers a marketplace can actually take.

LinkedIn Reach Benchmarks: Your Audience Is 433 MillionLinkedIn Reach Benchmarks: Your Audience Is 433 Million
Frank VelasquezFrank Velasquez

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LinkedIn Reach Benchmarks: Your Audience Is 433 Million

LinkedIn has 1.3 billion members and around 433 million monthly actives. Setting benchmarks against the bigger number is why reach reports look like failure.

How to Edit AI Writing: Voice Is a Subtraction ProblemHow to Edit AI Writing: Voice Is a Subtraction Problem
Frank VelasquezFrank Velasquez

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How to Edit AI Writing: Voice Is a Subtraction Problem

Pew analysed 490,000 web pages and found the measurable fingerprints of AI writing. The fix is not more personality in the draft. It is deletion.

Agentic AI for Agencies: Automate Ops, Not JudgmentAgentic AI for Agencies: Automate Ops, Not Judgment
Frank VelasquezFrank Velasquez

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Agentic AI for Agencies: Automate Ops, Not Judgment

xAI's agents can log into your tools and keep working while your laptop is off. The delegation line is not technical difficulty, it is reversibility.

How to Evaluate Agentic AI: Who Owns the Ruler MattersHow to Evaluate Agentic AI: Who Owns the Ruler Matters
Frank VelasquezFrank Velasquez

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How to Evaluate Agentic AI: Who Owns the Ruler Matters

Six vendors shipped agentic AI marketing tools in a single day, and each one sold the ruler used to grade itself. Here is how to evaluate automation before you buy.

AI-Assisted vs AI-Generated: Where Platforms Draw the LineAI-Assisted vs AI-Generated: Where Platforms Draw the Line
Frank VelasquezFrank Velasquez

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AI-Assisted vs AI-Generated: Where Platforms Draw the Line

Snapchat now recommends only videos made by real people. The line platforms are drawing is not AI versus no AI, it is who supplied the judgment.

AI Content Production: Speed Is Not the Same as InsightAI Content Production: Speed Is Not the Same as Insight
Frank VelasquezFrank Velasquez

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AI Content Production: Speed Is Not the Same as Insight

A Warc and TikTok study of 400 marketers rated AI useful for speed and weak for original writing. The real bottleneck was never typing. It was knowing what to say.

Hiring a Content Editor: Why Judgment Now Costs $300KHiring a Content Editor: Why Judgment Now Costs $300K
Frank VelasquezFrank Velasquez

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Hiring a Content Editor: Why Judgment Now Costs $300K

Companies are paying senior-executive money for editorial judgment. Hire the person who decides what ships before you hire the person who writes it.

Agentic AI for Agencies: Automation Has a Unit CostAgentic AI for Agencies: Automation Has a Unit Cost
Frank VelasquezFrank Velasquez

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Agentic AI for Agencies: Automation Has a Unit Cost

Agents loop, and every loop is billed. Price the workflow at your real client count before you assume automation is cheaper than a person.

Client Content Self Censorship: Nobody Ever Says NoClient Content Self Censorship: Nobody Ever Says No
Frank VelasquezFrank Velasquez

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Client Content Self Censorship: Nobody Ever Says No

Nobody kills the good client post. The writer just stops pitching it. Here is why content programs flatten out around month twelve, and the audit that catches it before renewal.

Content Agency Scope Creep: Why You Absorb Every ProblemContent Agency Scope Creep: Why You Absorb Every Problem
Frank VelasquezFrank Velasquez

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Content Agency Scope Creep: Why You Absorb Every Problem

Content teams keep getting handed outcomes they have no lever over. There is a clean test for whether new scope is a promotion or a forward, and it decides how you price.

LinkedIn AI Slop Flags: Your Readers Now Judge Your PostsLinkedIn AI Slop Flags: Your Readers Now Judge Your Posts
Frank VelasquezFrank Velasquez

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LinkedIn AI Slop Flags: Your Readers Now Judge Your Posts

A million people clicked the AI slop button and the feed looks the same. The real shift is not algorithmic. Your reader is now the detector, and that changes what a post has to do.