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Frank Velasquez

Frank Velasquez

Social Media Strategist and Marketing Director

Discord
Social Media Strategist and Marketing Director with more than 8 years of experience in social media and marketing working with some of the biggest brands.

Previous Companies

Somos Digital

Led the Social Media and Email Marketing department where we delivered results for clients on a consistent basis.

Previous Clients

EUREKA
XPeng
AUKEY
Huami / Amazfit / Zepp
MPOW
Major Fitness
 
Midea
GREE
OPPO
EDIFIER
Amerlife
Acanva
 
 
 

All posts

Content Rhythm Over Calendar: The 3-Phase Posting SystemContent Rhythm Over Calendar: The 3-Phase Posting System
Frank VelasquezFrank Velasquez

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Content Rhythm Over Calendar: The 3-Phase Posting System

Calendar-driven creators burn out faster and ship less than phase-batched ones. Replace the daily calendar with Ideation, Creation, and Polish days to outlast the treadmill.

LinkedIn Algorithm Rumors: Why Execution Wins in 2026LinkedIn Algorithm Rumors: Why Execution Wins in 2026
Frank VelasquezFrank Velasquez

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LinkedIn Algorithm Rumors: Why Execution Wins in 2026

Most LinkedIn reach drops are not algorithm changes. They are execution gaps. One software company lifted organic impressions 40 percent in two months by fixing consistency.

Dwell Time on LinkedIn: The Signal That Quietly Took OverDwell Time on LinkedIn: The Signal That Quietly Took Over
Frank VelasquezFrank Velasquez

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Dwell Time on LinkedIn: The Signal That Quietly Took Over

Dwell time replaced likes as LinkedIn's dominant ranking signal in 2026. Posts that earn pauses, see-mores, and comment reads get a 40 percent reach lift. Likes do not.

LinkedIn Reach Drop: Quality Wins Over Daily PostingLinkedIn Reach Drop: Quality Wins Over Daily Posting
Frank VelasquezFrank Velasquez

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LinkedIn Reach Drop: Quality Wins Over Daily Posting

LinkedIn organic reach dropped 60% in the past year. The interest graph rewards relevance over frequency, which means daily posting is now a tax, not a strategy.

Why Founder Inbound Converts 9x More Than OutboundWhy Founder Inbound Converts 9x More Than Outbound
Frank VelasquezFrank Velasquez

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Why Founder Inbound Converts 9x More Than Outbound

Inbound from founder content converts at 14.6% versus 1.7% from cold outbound. The 9x gap is the math founders have been waiting for.

Creator Burnout: The Hidden Cost of Daily CalendarsCreator Burnout: The Hidden Cost of Daily Calendars
Frank VelasquezFrank Velasquez

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Creator Burnout: The Hidden Cost of Daily Calendars

62% of creators report burnout symptoms and 47% are considering quitting. The data on strict posting calendars is the opposite of what agencies sell.

AI Slop Filter: Why LinkedIn Suppresses Most AI ContentAI Slop Filter: Why LinkedIn Suppresses Most AI Content
Frank VelasquezFrank Velasquez

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AI Slop Filter: Why LinkedIn Suppresses Most AI Content

LinkedIn now uses its own AI to detect content made by other AI. The 6 Percent Rule sorts which posts survive the new authenticity filter.

The Overhead Test: Why Agency Clients Quietly ChurnThe Overhead Test: Why Agency Clients Quietly Churn
Frank VelasquezFrank Velasquez

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The Overhead Test: Why Agency Clients Quietly Churn

Small agencies lose 32 percent of clients every year. The Overhead Test explains what those clients are actually paying for and why they leave.

Topic DNA Mismatch: Why Your LinkedIn Reach Just CrateredTopic DNA Mismatch: Why Your LinkedIn Reach Just Cratered
Frank VelasquezFrank Velasquez

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Topic DNA Mismatch: Why Your LinkedIn Reach Just Cratered

Your LinkedIn reach did not drop because you posted less. 360Brew is reading your headline and your last 90 days of posts as two different people.

Founder Brand Trap: When Visibility Caps Your GrowthFounder Brand Trap: When Visibility Caps Your Growth
Frank VelasquezFrank Velasquez

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Founder Brand Trap: When Visibility Caps Your Growth

Strong founder brands convert 3-7x higher, but most collapse when posting slows. The trap is treating brand as performance, not perspective system.

Agency AI Productivity: The Margin Recovery ProblemAgency AI Productivity: The Margin Recovery Problem
Frank VelasquezFrank Velasquez

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Agency AI Productivity: The Margin Recovery Problem

Vendors pitch agentic AI as a 5-10x productivity boost. Most agencies hand the savings back through faster turnarounds and never see the margin.

LinkedIn Creator Payouts: How the Two-Tier Feed WorksLinkedIn Creator Payouts: How the Two-Tier Feed Works
Frank VelasquezFrank Velasquez

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LinkedIn Creator Payouts: How the Two-Tier Feed Works

LinkedIn just turned Top Voice into a paid tier. The math on organic reach changes when 82% of B2B marketers treat creator partnerships as essential.