Open main menu
Subscribe to the Newsletter
Frank Velasquez

Frank Velasquez

Social Media Strategist and Marketing Director

    Discord
    Social Media Strategist and Marketing Director with more than 8 years of experience in social media and marketing working with some of the biggest brands.

    Previous Companies

    Somos Digital

    Led the Social Media and Email Marketing department where we delivered results for clients on a consistent basis.

    Previous Clients

    EUREKA
    XPeng
    AUKEY
    Huami / Amazfit / Zepp
    MPOW
    Major Fitness
     
    Midea
    GREE
    OPPO
    EDIFIER
    Amerlife
    Acanva
     
     
     

    All posts

    Why Your LinkedIn Attracts Tire-Kickers Instead of Premium Clients (The Voice Mismatch Problem)Why Your LinkedIn Attracts Tire-Kickers Instead of Premium Clients (The Voice Mismatch Problem)
    Frank VelasquezFrank Velasquez

    /

    Why Your LinkedIn Attracts Tire-Kickers Instead of Premium Clients (The Voice Mismatch Problem)

    Premium clients don't avoid you because your content isn't good enough—they avoid you because it sounds like everyone else. When your LinkedIn reads like a resume or a guru's feed, high-ticket buyers can't tell if you understand their specific problems or just want their money.

    Why Your LinkedIn Isn't Attracting Clients (It's Not Your Content—It's Your Systems)Why Your LinkedIn Isn't Attracting Clients (It's Not Your Content—It's Your Systems)
    Frank VelasquezFrank Velasquez

    /

    Why Your LinkedIn Isn't Attracting Clients (It's Not Your Content—It's Your Systems)

    "Why am I not attracting clients on LinkedIn when my content performs well?" Agency owners ask me this after months of consistent posting, solid engagement numbers, and zero inbound deal flow.

    Why Your LinkedIn Headline Isn't Working: The Real Problem Isn't the WordsWhy Your LinkedIn Headline Isn't Working: The Real Problem Isn't the Words
    Frank VelasquezFrank Velasquez

    /

    Why Your LinkedIn Headline Isn't Working: The Real Problem Isn't the Words

    Your LinkedIn headline isn't failing because you chose the wrong words—it's failing because it's optimized for the wrong outcome. You've written a headline that attracts attention when you need one that filters prospects.

    Why Successful Founders Position on LinkedIn Like Operators, Not InfluencersWhy Successful Founders Position on LinkedIn Like Operators, Not Influencers
    Frank VelasquezFrank Velasquez

    /

    Why Successful Founders Position on LinkedIn Like Operators, Not Influencers

    "How should I position myself on LinkedIn—should I build a personal brand or just post about my work?" Agency founders ask me this weekly, usually after watching someone with 50,000 followers talk endlessly about entrepreneurship while their own profile sits stagnant at 800...

    How Founders Should Position on LinkedIn: Practitioner First, Thought Leader NeverHow Founders Should Position on LinkedIn: Practitioner First, Thought Leader Never
    Frank VelasquezFrank Velasquez

    /

    How Founders Should Position on LinkedIn: Practitioner First, Thought Leader Never

    Agency founders ask me constantly: "Should I position as a thought leader or focus on showcasing client work?" The question assumes these are equally valid paths. They're not. Clients hire agencies because they need problems solved, not because they want to follow someone's in...

    Why Your LinkedIn Doesn't Sound Like You (And How Ghostwriters Actually Fix This)Why Your LinkedIn Doesn't Sound Like You (And How Ghostwriters Actually Fix This)
    Frank VelasquezFrank Velasquez

    /

    Why Your LinkedIn Doesn't Sound Like You (And How Ghostwriters Actually Fix This)

    "Why does my LinkedIn profile feel like a resume, but my sales calls close deals?" That's the question agency founders ask when they realize their written presence attracts the wrong prospects while their verbal presence converts consistently. Your LinkedIn doesn't sound like ...

    How Agencies Maintain Content Quality at Scale Without Sacrificing Client VoiceHow Agencies Maintain Content Quality at Scale Without Sacrificing Client Voice
    Frank VelasquezFrank Velasquez

    /

    How Agencies Maintain Content Quality at Scale Without Sacrificing Client Voice

    Agency owners scaling past three clients ask me the same question on calls: "How do we maintain quality when we're writing 40 posts a week instead of ten?" The real question underneath is whether they need better templates, more batching systems, or junior writers who can matc...

    LinkedIn Profile Mistakes Founders Make That Quietly Kill Client TrustLinkedIn Profile Mistakes Founders Make That Quietly Kill Client Trust
    Frank VelasquezFrank Velasquez

    /

    LinkedIn Profile Mistakes Founders Make That Quietly Kill Client Trust

    Why do clients ghost you after three discovery calls that seemed promising? The answer isn't in your pitch deck or your case studies. It's in the thirty seconds they spent on your LinkedIn profile before the first call—and the subtle signals that told them you've stopped doing...

    The Best LinkedIn Headline for Agency Founders Isn't a Headline—It's a FilterThe Best LinkedIn Headline for Agency Founders Isn't a Headline—It's a Filter
    Frank VelasquezFrank Velasquez

    /

    The Best LinkedIn Headline for Agency Founders Isn't a Headline—It's a Filter

    Agency founders keep asking me: "What's the best LinkedIn headline formula to attract clients?" The question itself reveals why their profiles generate the wrong conversations. The best LinkedIn headline for an agency founder doesn't attract—it filters. Your headline should ma...

    What to Write in Your LinkedIn About Section as a Founder (Without Sounding Like AI)What to Write in Your LinkedIn About Section as a Founder (Without Sounding Like AI)
    Frank VelasquezFrank Velasquez

    /

    What to Write in Your LinkedIn About Section as a Founder (Without Sounding Like AI)

    Your LinkedIn About section reads like a cover letter because you wrote it the way you thought you were supposed to—credentials stacked, value propositions polished, mission statement positioned front and center. The problem is that every founder's About section follows the sa...

    How to Position as an Expert Agency Owner on LinkedIn Without Becoming a GuruHow to Position as an Expert Agency Owner on LinkedIn Without Becoming a Guru
    Frank VelasquezFrank Velasquez

    /

    How to Position as an Expert Agency Owner on LinkedIn Without Becoming a Guru

    Agency owners ask me constantly: "How do I position as an expert on LinkedIn without turning into one of those course-selling gurus?" They've watched other operators transform into thought leaders who talk about work instead of doing it, and they're terrified of crossing that ...

    Why Your LinkedIn Sounds Like a Resume (And Why That's Costing You Clients)Why Your LinkedIn Sounds Like a Resume (And Why That's Costing You Clients)
    Frank VelasquezFrank Velasquez

    /

    Why Your LinkedIn Sounds Like a Resume (And Why That's Costing You Clients)

    "Why does my LinkedIn profile sound so stiff when my sales calls close deals?" Agency founders ask me this every week, usually after they've polished their profile with credentials, awards, and carefully crafted value propositions—and watched their inbound lead quality decline.