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Frank Velasquez

Frank Velasquez

Social Media Strategist and Marketing Director

Discord
Social Media Strategist and Marketing Director with more than 8 years of experience in social media and marketing working with some of the biggest brands.

Previous Companies

Somos Digital

Led the Social Media and Email Marketing department where we delivered results for clients on a consistent basis.

Previous Clients

EUREKA
XPeng
AUKEY
Huami / Amazfit / Zepp
MPOW
Major Fitness
 
Midea
GREE
OPPO
EDIFIER
Amerlife
Acanva
 
 
 

All posts

LinkedIn AI Slop Report: Why Human Voice Wins in 2026LinkedIn AI Slop Report: Why Human Voice Wins in 2026
Frank VelasquezFrank Velasquez

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LinkedIn AI Slop Report: Why Human Voice Wins in 2026

LinkedIn produced 62% of all AI-flagged content in a new million-post study. The flood is the opportunity for anyone who still sounds human.

LinkedIn AI Content Rules: Generic Gets Punished, Not AILinkedIn AI Content Rules: Generic Gets Punished, Not AI
Frank VelasquezFrank Velasquez

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LinkedIn AI Content Rules: Generic Gets Punished, Not AI

LinkedIn cracks down on AI posts while selling AI ad tools to advertisers. The rule was never about AI. It is about sameness.

Owned Audience Strategy: Why Trust Is the Premium ProductOwned Audience Strategy: Why Trust Is the Premium Product
Frank VelasquezFrank Velasquez

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Owned Audience Strategy: Why Trust Is the Premium Product

Content got cheap. Trust did not. Why the sorting phase of the creator economy rewards owned audiences over rented reach.

Owned Audience Strategy: Why Trust Beats Reach in 2026Owned Audience Strategy: Why Trust Beats Reach in 2026
Frank VelasquezFrank Velasquez

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Owned Audience Strategy: Why Trust Beats Reach in 2026

AI made content cheap. Trust, owned audience, and business structure are now the expensive assets. The Rented Reach Split shows where to reinvest.

AI Background Agents: What to Hand Off and What to OwnAI Background Agents: What to Hand Off and What to Own
Frank VelasquezFrank Velasquez

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AI Background Agents: What to Hand Off and What to Own

Profound just launched an always-on marketing agent. Here is how agency owners should split mechanics from judgment before handing work to agents.

LinkedIn Out-of-Network Reach: The Only Growth MetricLinkedIn Out-of-Network Reach: The Only Growth Metric
Frank VelasquezFrank Velasquez

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LinkedIn Out-of-Network Reach: The Only Growth Metric

LinkedIn now splits reach into in-network and out-of-network. Only one of those numbers is growth. How to read the new scoreboard and report it.

AI Agents for Agencies: Which Workflow to Automate FirstAI Agents for Agencies: Which Workflow to Automate First
Frank VelasquezFrank Velasquez

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AI Agents for Agencies: Which Workflow to Automate First

AI agents went production-grade in 2026. The smart agency move is not a big rollout. It is the Ugly Task Sort: automate one repetitive workflow first.

LinkedIn Text Posts vs Carousels: What Wins in 2026LinkedIn Text Posts vs Carousels: What Wins in 2026
Frank VelasquezFrank Velasquez

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LinkedIn Text Posts vs Carousels: What Wins in 2026

Carousels had an 18 month run. Native text posts now out-reach them, and debate beats applause. What the Debate Flip means for your content system.

LinkedIn Topic Authority: Why One Niche Beats More PostsLinkedIn Topic Authority: Why One Niche Beats More Posts
Frank VelasquezFrank Velasquez

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LinkedIn Topic Authority: Why One Niche Beats More Posts

LinkedIn's interest graph killed the follower advantage. Focus, not volume, now decides reach, and the Topic Spine is how you rebuild distribution.

LinkedIn AI Content Rules: Why Slop Was Already LosingLinkedIn AI Content Rules: Why Slop Was Already Losing
Frank VelasquezFrank Velasquez

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LinkedIn AI Content Rules: Why Slop Was Already Losing

LinkedIn is now policing AI content readers already punished. A field guide to the tells that repel buyers and the test that catches them before you ship.

LinkedIn Advice Sessions: Booking Buttons Won't Save YouLinkedIn Advice Sessions: Booking Buttons Won't Save You
Frank VelasquezFrank Velasquez

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LinkedIn Advice Sessions: Booking Buttons Won't Save You

LinkedIn just put a payment button on every consultant's profile. That makes positioning more important, not less.

Creator Burnout Data: Why Daily Posting Breaks YouCreator Burnout Data: Why Daily Posting Breaks You
Frank VelasquezFrank Velasquez

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Creator Burnout Data: Why Daily Posting Breaks You

62% of full-time creators report burnout, and strict daily calendars predict worse long-term consistency. Why batching in phases beats posting every day.