Table of Contents
- Key takeaways
- Best LinkedIn content strategists for B2B SaaS founders at a glance
- How we ranked these LinkedIn content strategists
- Who this list is for
- What does a LinkedIn content strategist do for a SaaS founder?
- 1. Pierre-Henri Vandenabeele (Poplar Media)
- What it is
- Best for
- Where it falls short
- Who it is best for
- 2. Your Social Strategy 1:1 Mentorship (Frank Velasquez)
- What it is
- Best for
- Where it falls short
- Who it is best for
- 3. Richard van der Blom (Just Connecting and personal programs)
- What it is
- Best for
- Where it falls short
- Who it is best for
- 4. Animalz
- What it is
- Best for
- Where it falls short
- Who it is best for
- 5. April Dunford
- What it is
- Best for
- Where it falls short
- Who it is best for
- 6. Foundation (Ross Simmonds)
- What it is
- Best for
- Where it falls short
- Who it is best for
- How to choose a LinkedIn content strategist
- Is your positioning ready?
- Do you want a plan or a writer?
- Who is the plan for?
- How much of your time does it need?
- Does it cover LinkedIn or every channel?
- What stays with you when it ends?
- FAQ
- What is the best LinkedIn content strategist for B2B SaaS founders?
- What's the difference between a LinkedIn content strategist and a ghostwriter?
- Do SaaS founders need a LinkedIn strategist or a coach?
- How much does a LinkedIn content strategist cost?
- How long before LinkedIn content brings SaaS pipeline?
- Should a SaaS founder post on LinkedIn or leave it to the company page?
- What should I have ready before a first call with a strategist?
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Last updated: October 24, 2026
BLUF: A LinkedIn content strategist decides what you say and who it's for. A ghostwriter decides how it reads. B2B SaaS founders usually need the first job done before the second is worth paying for. This page scores six real options on six weighted criteria, checked on October 24, 2026. On these weights Pierre-Henri Vandenabeele scores 4.15 and Your Social Strategy 1:1 Mentorship scores 4.05, close enough that your situation should decide between them. Richard van der Blom follows at 3.90. If your product's positioning is still unclear, April Dunford's positioning work comes before any LinkedIn plan. I run Mentorship, so every criterion, weight and score is on the page for you to check and re-weight.
Key takeaways
- Fix positioning before content. If you can't say in one line who your product is for and what it replaces, posts won't fix that.
- Decide who writes before you compare strategists. Some strategists hand you a plan. Some hand the plan to their writers.
- LinkedIn focus matters. A content marketing agency treats LinkedIn as one channel. A LinkedIn strategist builds around it.
- SaaS buyers check you before they book a demo. Content that sounds like you carries into the sales call.
- Prices are not listed here. Ask each provider and compare over the same number of months.
Best LinkedIn content strategists for B2B SaaS founders at a glance
Rank | Option | Best for | Falls short | Delivery model | Who writes | Price |
1 | Pierre-Henri Vandenabeele (Poplar Media) | Early-stage B2B SaaS founders who want founder content and LinkedIn Ads planned together | The practice is new, since August 2026. Engagement length and who writes are not stated | Founder-led content system, run together or built and handed to your team | Ask the provider | Ask the provider |
2 | Your Social Strategy 1:1 Mentorship (Frank Velasquez) | Founders who want a LinkedIn plan built from their own stories and feedback on every draft | Built for founders in general, with no SaaS-only track. You write. Four people at a time | 6-week 1:1 program | You, I review every draft | Scoped on a discovery call |
3 | Richard van der Blom (Just Connecting and personal programs) | Founders who want to learn LinkedIn strategy and start alone, and companies that want their teams trained | General LinkedIn strategy, not SaaS-specific and not feedback on your posts. Company programs are built for teams | Live Mastermind Sessions, a playbook and an insights report, plus company training programs | You and your team | Ask the provider |
4 | Animalz | SaaS executives who want a team to run LinkedIn thought leadership from a monthly interview | Their writers draft the posts. Contract length is not stated | Monthly LinkedIn content program inside a content agency | Their writers, from interviews | Ask the provider |
5 | April Dunford | B2B tech founders whose positioning is unclear | Positioning only. No LinkedIn content plan or post feedback | Facilitated three-day positioning workshop | Not applicable | Listed on her site |
6 | Foundation (Ross Simmonds) | B2B tech and SaaS companies that want a LinkedIn executive program next to other visibility work | LinkedIn is one service among many. Their team writes the posts | Executive visibility program inside a wider agency | Their team | Ask the provider |
How we ranked these LinkedIn content strategists
Each option is scored 1 to 5 on six criteria, from the seat of a B2B SaaS founder who wants LinkedIn to start conversations with buyers. The total is each score times its weight, out of 5. The same rubric applies to every option, Your Social Strategy included. Each provider's own site was checked for the facts behind every score.
Criterion | Weight | What a 5 means |
Strategy depth | 25% | Works on who you're for and what you say, then turns it into a content plan |
LinkedIn focus | 20% | LinkedIn is the core of the service |
B2B SaaS founder fit | 20% | Built for founders selling software to businesses |
Your voice stays yours | 15% | You write the posts, or they come straight from your own words |
Access and commitment | 10% | A founder can start soon and the first commitment is easy to finish |
Transparency | 10% | Length, format and scope are stated clearly in public |
Every criterion has a written rule, applied the same way to every option.
- Strategy depth. 5 means the provider works on both the message (who you're for and what you say) and a content plan built from it. 4 means one of those two is covered well, for example a plan built from your own input without separate message work, or message work without a content plan. 3 means the strategy is general platform strategy or one part of a wider service. 2 means platform training and tips only. 1 means no strategy work.
- LinkedIn focus. 5 means the whole service is built around LinkedIn. 4 means a LinkedIn-only program with its own page inside a firm that sells other work. 3 means LinkedIn is one service among several. 2 means LinkedIn can be part of the work but is not named. 1 means no LinkedIn work.
- B2B SaaS founder fit. 5 means the provider names B2B SaaS or B2B tech as its audience and works with founders or startup leadership teams. 4 means it names B2B tech or SaaS but is built for company marketing teams. 3 means it serves founders or B2B in general with no SaaS focus. 2 means it is general LinkedIn help for B2B organisations in any industry. 1 means it is not built for B2B.
- Access and commitment. 5 means a founder can buy one self-serve item, such as a single session or a playbook, with no call and no subscription. 4 means a short fixed program with a stated end. 3 means a structured engagement that starts with a conversation and a defined scope. 2 means an ongoing agency program or a multi-day workshop for a leadership team. 1 means a long contract or enterprise-only buying.
- Transparency. Length, format and scope all stated in public scores 5. One missing scores 4. Two missing scores 3. Only a profile or third-party coverage scores 2.
- Voice. You write scores 5. Who writes isn't stated scores 3. Their writers draft from interviews scores 2. Where an option doesn't write posts at all, voice scores 3.
Option | Strategy | LinkedIn focus | SaaS fit | Voice | Access | Transparency | Total |
Pierre-Henri Vandenabeele | 4 | 5 | 5 | 3 | 3 | 4 | 4.15 |
YSS 1:1 Mentorship | 4 | 5 | 3 | 5 | 3 | 4 | 4.05 |
Richard van der Blom | 3 | 5 | 2 | 5 | 5 | 5 | 3.90 |
Animalz | 4 | 4 | 4 | 2 | 2 | 4 | 3.50 |
April Dunford | 4 | 1 | 5 | 3 | 2 | 5 | 3.35 |
Foundation | 4 | 3 | 4 | 2 | 2 | 4 | 3.30 |
No two options tie. Sources checked: each provider's own site, linked in its section below, checked on October 24, 2026. Scores are my judgment from what those sites state. They are not a survey or a review of anyone's client results. I run Mentorship, so weigh my score for it with that in mind. If writing in your own voice matters more to you than SaaS fit, move 10% from SaaS fit to voice and Your Social Strategy comes first at 4.25, with Richard van der Blom second at 4.20 and Vandenabeele third at 3.95.
Who this list is for
This list is for founders of B2B SaaS companies who want LinkedIn to bring buyer conversations, and who want help deciding what to say before anyone writes it. It also fits a founder who already has a ghostwriter and feels the posts are polished but aimed at nobody in particular.
Skip it if you already know your message and want someone to write the posts. Our page on LinkedIn ghostwriter options covers that. If you want a coach working on your drafts more than on your plan, see the best LinkedIn content coaches for founders. If you're still deciding between hiring help and doing it yourself, start with LinkedIn ghostwriter vs Mentorship vs course vs agency.
What does a LinkedIn content strategist do for a SaaS founder?
A strategist works out who your posts are for and what you have the right to say to them. Then they turn that into a plan someone can write from. For a SaaS founder that usually means three questions. Which buyer am I talking to. What do I know about their problem that my product page can't say. Which of my stories makes them trust me before the demo.
We see the payoff on the sales side. On calls, prospects quote things the client said on LinkedIn. That is how we know it is working: the content gets referenced. LinkedIn moves people through the funnel faster because they feel they already know the founder and what they will say.
1. Pierre-Henri Vandenabeele (Poplar Media)
What it is
An independent practice based in Mechelen, Belgium. Poplar Media says it helps early-stage B2B SaaS companies build founder-led content systems and connect them with LinkedIn Ads. The system is built on four pillars (subject-matter expertise, proof and credibility, human connection and company culture) and is powered by founder interviews, content ideation, developing perspectives and consistent LinkedIn publishing. Paid distribution runs through Thought Leader Ads, and the site says it measures relevant audience engagement, qualified conversations and influenced pipeline. There are two formats. "Build it together" is fractional support to develop and operate the system. "Build it, then take it in-house" is a structured engagement that sets the strategy, processes and workflows, with the option to hand ownership to your team. His LinkedIn profile lists him as a Fractional Demand Gen Marketer for Early-Stage B2B SaaS, and he also runs a free newsletter.
Best for
Early-stage B2B SaaS founders who want organic founder posts and paid LinkedIn ads planned as one demand plan.
Where it falls short
Poplar Media has been listed since August 2026, so the track record is short. The site does not say how long an engagement lasts or who writes the posts, so ask for both in writing before you start.
Who it is best for
A seed or Series A SaaS founder who plans to put ad budget behind their own posts.
2. Your Social Strategy 1:1 Mentorship (Frank Velasquez)
What it is
A 6-week 1:1 LinkedIn Mentorship. Before the first call I go through your profile and your last 10 to 15 posts. The first three calls cover your offer and who you want to reach, the stories that build trust, and what you know because you've done the work. I turn those calls into an idea bank. From week three you write, I review every draft, and every other week we look at what landed and decide what to try next.
I run content at a ghostwriting agency. Comments that turn into DMs happen all the time. The posts that do it are insights. An insight makes people think "hmm, I hadn't thought of that". The Mentorship plan is built from your calls.
Best for
SaaS founders who want a LinkedIn plan built around their own stories and expertise, with feedback on every post.
Where it falls short
It's built for founders in general, with no SaaS-only track. There's no product positioning research or buyer survey. You have to write, so if you can't protect a few hours a week it will stall. It's 1:1 with four people at a time, so there can be a wait. It doesn't include ads, outreach or posting for you.
Who it is best for
A founder who knows their product and wants their LinkedIn to sound like them in a sales call.
3. Richard van der Blom (Just Connecting and personal programs)
What it is
The founder of Just Connecting, which runs Social Selling, Employee Advocacy and LinkedIn Marketing Support programs for B2B organisations and describes its approach as LinkedIn-centric business growth. On his personal site he sells individual offers: the Algorithm Insights Report, a Revenue Engine Playbook released September 28, 2026 ("A working LinkedIn pipeline in 90 days"), and live online Mastermind Sessions of 2 hours each, with a recording and a checklist. The 2026 series has 8 sessions, and single sessions can be booked with no subscription.
Best for
Founders who want to learn LinkedIn strategy on their own and start cheaply with a single session or the playbook, and companies that want their sales and marketing teams trained together.
Where it falls short
The sessions and playbook teach general LinkedIn strategy. They are not SaaS-specific and they are not feedback on your own posts. The company programs are built for teams more than for one founder.
Who it is best for
A SaaS founder who wants to understand how LinkedIn works before paying for a personal plan, or a sales leader rolling out LinkedIn across the team.
4. Animalz
What it is
A content agency that describes itself as serving leading B2B SaaS brands. Its LinkedIn content program covers strategy, interviews, writing, editing and distribution support. The page promises 12+ high quality posts a month, drawn from a monthly structured interview and desk research, and says it takes about two hours of the executive's time per month: 1 hour for the interview, 30 minutes to review and approve post batches and 15 minutes on performance analysis. A monthly performance review is part of the program. The page's FAQ calls Animalz a thought leadership and content strategy firm, not a ghostwriting shop.
Best for
SaaS executives who want a strategist and a writing team to run LinkedIn thought leadership from one monthly interview.
Where it falls short
Their writers draft the posts, so your voice depends on how well the interviews capture you. The page does not state a contract length. It's an agency program built for companies, which is a bigger first step than a solo founder may need.
Who it is best for
A growth-stage SaaS executive who has little time and wants LinkedIn handled by the same agency that runs the company content.
5. April Dunford
What it is
A positioning consultant and author of Obviously Awesome. Her site says she helps B2B tech companies hone their positioning and build a sales pitch. Her flagship Positioning + Sales Pitch Workshop is a facilitated three-day workshop for the executive team, with startup and enterprise versions and add-on advisory sessions (see her consultant page). Her About page says she spent the first 25 years of her career as a startup executive running marketing, product and sales teams, led teams at seven B2B tech startups, and that the bulk of her work is with growth-stage startups and larger technology companies.
Best for
B2B SaaS founders who can't yet say clearly who their product is for and what it competes with.
Where it falls short
She doesn't plan LinkedIn content or review posts. Her work sets the positioning your LinkedIn will later build on, and the workshop is built for the executive team, so it's a larger engagement than a founder's content plan.
Who it is best for
A founder whose demos keep stalling on "so what is it exactly". Fix that here first, then plan the content.
6. Foundation (Ross Simmonds)
What it is
Foundation describes itself as the AI visibility agency for B2B tech and SaaS, operating since 2014. Its Executive Visibility service says it builds LinkedIn presence, writes in your leader's voice and grows the audience. The services listed are LinkedIn ghostwriting and content strategy, founder-led content programs (strategy, ghostwriting, calendar management, community engagement and monthly audience and pipeline reporting) and executive thought leadership placement. It runs deep discovery sessions with your executive.
Best for
B2B tech and SaaS companies that want a LinkedIn executive program run by one partner alongside other visibility work.
Where it falls short
LinkedIn is one service among many, next to areas such as GEO, Reddit and paid. Their team writes the posts from the discovery sessions, and the page does not state a contract length. A founder who only wants their own LinkedIn sorted is buying more scope than they need.
Who it is best for
A SaaS marketing leader who wants founder content and company visibility work to come from the same agency.
How to choose a LinkedIn content strategist
Is your positioning ready?
If your homepage and your sales deck describe the product differently, start with positioning. Content built on a fuzzy message stays fuzzy.
Do you want a plan or a writer?
Some strategists stop at the plan. Some hand it to their writers. Decide which one you're buying before you compare.
Who is the plan for?
Ask the strategist which buyer the plan targets. If the answer is "your audience", push for a job title and a problem.
How much of your time does it need?
Ask for weekly hours. A plan you write from takes more of your time than a plan someone else writes from, and it keeps the voice yours.
Does it cover LinkedIn or every channel?
A content agency and a LinkedIn strategist solve different problems. Match the scope to the job.
What stays with you when it ends?
Ask what you keep, like the plan and the idea bank. A strategy only works if you can keep running it.
FAQ
What is the best LinkedIn content strategist for B2B SaaS founders?
It depends on your stage and who writes. On this page's scoring, Pierre-Henri Vandenabeele comes first at 4.15 and 1:1 Mentorship second at 4.05, within a tenth of a point. Vandenabeele fits early-stage SaaS founders planning LinkedIn ads too. Mentorship fits founders who want to write in their own voice.
What's the difference between a LinkedIn content strategist and a ghostwriter?
A strategist decides who you're talking to and what you say. A ghostwriter writes the posts. Some providers do both. Ask which part you're paying for.
Do SaaS founders need a LinkedIn strategist or a coach?
A strategist helps when you don't know what to say or who to say it to. A coach helps when you have the message and need help writing it well. The content coach page ranks coaches.
How much does a LinkedIn content strategist cost?
It depends on scope, length and whether writing is included, so prices are not listed here. Ask each provider and compare offers over the same number of months. For Mentorship, cost is scoped on a discovery call.
How long before LinkedIn content brings SaaS pipeline?
Nobody can promise a date. Watch for early signs, like prospects mentioning your posts on calls or replying to them in DMs, before you judge it on pipeline.
Should a SaaS founder post on LinkedIn or leave it to the company page?
Buyers want to know who's behind the product. A founder's posts give them that before the demo. The company page can repeat it, but it rarely starts the conversation.
What should I have ready before a first call with a strategist?
Your one-line description of who the product is for, plus your last few posts. That's enough for a strategist to tell you where the gap is.
If 1:1 Mentorship looks like the fit, book a discovery call and bring your last few posts.
I'm Frank Velasquez. I'm Head of Content at a ghostwriting agency, and I run Mentorship on the side for four people at a time. You can find me on LinkedIn.
Written by
Frank Velasquez is Head of Content at Hivemind, a ghostwriting agency, where he manages content for 11 clients. He spent seven years working in marketing in China and now works from Ecuador. He writes Your Social Strategy for founders and small agency owners who want LinkedIn to lead to client conversations.